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A Revealing Interview with A Design & Marketing ExpertThis week we asked one of Worldprofit.com's senior designers,
Cris Anderson, to comment on some of the key elements of
effective design. Here is the interview in it's entirety.
Q: Why should a business hire a professional designer and marketer?
A: A professional designer and marketer will be able to evaluate
your needs and give you a site that is effective. Here are a few
things that we consider that an amateur will not.
It is crucial that you have a complimentary layout to the content
of your site. There is no point in having a long extended full
screen web page when you only have one image and a single
paragraph of copy.
The appropriate images must be used and placement is a main
factor. Using improper images can actually confuse visitors
and that is the last thing that we want to do.
The file sizes must be minimized. If it takes too long for
your pages to load, then people will leave.
Marketing is of the utmost importance. An effective marketer
will know how to keep people at your site and help you make sales.
We look at sites and think they are properly designed, but when
they are compared to ones that have been created by a professional,
we realize that they have not considered all of the factors above.
Don't take chances with your company's reputation. Get a professional
designer and marketer to work with you and create that effective
site that you need.
Q: What should businesses look for in hiring a web site designer?
A: Look at their portfolio. When you see quality from a designer,
then quality is what you will get. Often I see design companies
that have portfolios that look like they just started last week.
You do not have to like the colors or even the layout, but consider
if the site is effective. If I complete a dog grooming site, then
look at the site and ask yourself, "Is this site effective? What
are the benefits for me? What do
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